CRAFTSMAN // Social
Reintroducing the world to an American icon.
HERE’S THE DEAL. RTO+P relaunched CRAFTSMAN Tools with a new purpose and tagline: We Build Pride. It was my job to help bring this iconic American brand to life on social.
CONCEPTUAL FEED POSTS
ORIGINAL VIDEO CONTENT
CREATIVE CAPTIONS FOR UGC
CD: Steve Red, Steve O’Connell, Ari Garber, Frances Beuche // ART: Marina Linderman, Elaine Knox, Dena Solazzo