Sierra // TV
Not spokespeople. Spokesquirrels.
Big difference.
HERE’S THE DEAL. Squirrels have a lot to say. If you’ve ever been outside (which, like, c’mon) you’ve heard these critters chittering with one another. So who better to reintroduce TJ MAXX’s outdoor chain – Sierra – to the world than our very own spokes-squirrles?
DIRECTOR: Casey Storm // CD: Steve Red, Steve O’Connell, Ari Garber, Frances Beuche // ART: Marina Linderman, Elaine Knox, Dena Solazzo, Josh Weiss, Hannah Peterson // COPY: Jake Kwasiborski